High cost per click is the single biggest complaint from businesses running Google Ads. The good news is that most wasted spend is preventable.
1. Build a Tight Negative Keyword List
Review your search terms report every week and add irrelevant terms to your negative keyword list. Most accounts waste 20-30% of their budget on unrelated searches.
2. Improve Your Quality Score
If your ad copy, keywords, and landing page all tightly match the searcher intent, your Quality Score rises — and higher Quality Scores mean lower CPCs.
3. Use Ad Scheduling
Run your ads only during hours when your customers are most likely to convert. Paying for clicks at 3am when your business is closed rarely makes sense.
Abhishek Tiwary
─Content WriterHelping brands to Hook their Audiences with Captivating Writing
With four and a half years of experience as a dedicated content writer and content marketing strategist, I am passionate about crafting engaging narratives that resonate across various platforms. Skilled in content strategy and development, I excel at tailoring content creation to each brand’s goals, ensuring consistency and engagement across channels.
I am highly skilled at researching complex topics and producing well-informed, captivating content that aligns with SEO best practices. I am proficient in keyword optimization and SEO-driven content and am committed to driving organic traffic and boosting search visibility. Additionally, I have a solid foundation in copywriting for conversion, creating persuasive blogs, landing pages, and product descriptions that turn readers into loyal subscribers and buyers.
Adept in social media content creation, I understand how to craft impactful posts and campaigns that foster community engagement and encourage follower growth. I’m also meticulous when it comes to editing and proofreading, ensuring that each piece of content is polished, error-free, and aligned with the brand’s voice.
SEO-optimized content overhaul & strategic marketing
Targeted campaigns across Medical & Tech industries
Across authority sites in tech, health, and finance