Performance Marketing That Pays For Itself

Performance Marketing is a data-driven approach where you only pay for measurable results — clicks, leads, sales, or installs. Every rupee is tracked to a specific outcome. It covers Google Ads, Meta Ads, affiliate marketing, and programmatic advertising, all tied to hard KPIs like CPA, ROAS, and CPL. Unlike brand marketing, every decision is backed by numbers.

We manage Google Search, Shopping & Display, Meta (Facebook & Instagram), YouTube Ads, and programmatic channels. We build a multi-channel funnel — awareness at the top, retargeting in the middle, and conversion-focused campaigns at the bottom — so no potential customer slips through.

ROAS depends heavily on your product, margins, and competition. For D2C brands in India, a well-optimised campaign typically delivers 3x–6x ROAS within 60–90 days. We set realistic benchmarks during onboarding based on your category and historical data, and we're transparent if a channel isn't performing.

Paid channels can drive traffic from day one. However, the first 2–4 weeks are a learning phase where algorithms gather conversion data. Meaningful optimisation and scaling typically begins from week 3–4. We provide weekly reports so you always know where your budget is going.

Yes — our team produces ad creatives including static banners, short-form video, carousel ads, and copy. We A/B test multiple creative angles every sprint and iterate based on performance data, not gut feel.

We recommend a minimum combined ad spend of ₹50,000/month across channels to generate enough data for meaningful optimisation. Below that threshold, the algorithms don't have enough volume to learn efficiently. Our management fee is charged separately and scales with spend.