Google Ads (PPC) Management for Brands That Demand High-Intent Leads & Maximum ROAS.
Stop wasting ad spend. We create hyper-targeted campaigns that maximize your Return on Ad Spend (ROAS) and generate high-quality leads instantly.
Engineered for ambitious Indian and global brands: zero wasted spend on low-intent queries, 8–10 Quality Score architectures, and CRM-connected closed revenue bidding.
Your Google Ads Should Be a Precision Revenue Engine.
Tired of paying exorbitant Cost Per Click (CPC) on low-intent queries, competitor brand names, and search terms that never convert? We combine rigorous negative keyword architectures with machine learning to ensure every rupee drives qualified revenue.
High-Intent Capture
We target commercial, high-intent search queries where prospects are actively evaluating solutions with immediate purchase readiness.
Negative Fortification
Over 500+ pre-seeded negative keywords eliminate budget bleed on free, support, career, and competitor queries from day one.
PMax Precision
Disciplined Performance Max segmentation with custom asset groups, URL exclusions, and brand negative protection to prevent junk display spend.
Offline CRM Sync
We transmit offline CRM deal values back into Google's Smart Bidding algorithm so Google bids aggressively on revenue, not just form fills.
Scale-Ready Google Ads Management Tiers.
Transparent monthly management fees based on campaign complexity and ad spend volume. Zero hidden percentage-of-spend kickbacks.
Starter Search
For brands spending up to ₹1,50,000/month looking to capture high-intent search queries and eliminate wasted spend.
What's Included:
- Full Google Ads account & conversion audit
- Single-Theme Ad Group (STAG) search build
- 500+ negative keyword fortress deployment
- 15 high-converting Responsive Search Ads (RSAs)
- Enhanced Conversions & call tracking setup
- Bi-weekly performance review & live dashboard
Performance Max & Search
For growing businesses spending ₹1,50,000 to ₹5,00,000/month needing structured Search, Shopping, and PMax campaigns with offline CRM sync.
What's Included:
- Full Search + Performance Max + Shopping setup
- Bespoke PMax asset groups & creative design
- Offline Conversion Tracking (OCT) with CRM sync
- Google Merchant Center feed optimization
- Quality Score optimization (aiming for 9-10)
- Weekly live strategy call & dedicated Slack channel
Enterprise Omnichannel
For market leaders spending ₹5,00,000+/month demanding custom YouTube video ad sequences, multi-touch attribution, and dedicated media directors.
What's Included:
- Full Google Search, PMax, YouTube Ads & Display
- Custom video ad creative production for YouTube
- Bi-directional Hubspot / Zoho / Salesforce integration
- Aggressive competitor conquesting & brand defense
- Daily bid calibration & live CAC/ROAS pacing
- Dedicated Senior PPC Director & 24/7 Slack channel
Stop Burning Ad Spend on Low-Intent & Junk Search Queries.
Google's automated broad-match and smart recommendations are designed to maximize Google's ad inventory, not your profitability. Without strict manual guardrails, up to 40% of your click budget gets burned on job seekers, student researchers, and zero-intent navigational queries.
We deploy comprehensive negative keyword lists across every campaign tier before launching. We continuously audit real search term reports to filter out irrelevant variations, redirecting every rupee toward high-intent commercial buyers.
500+ standard junk filters deployed before the first click.
Continuous pruning of search term reports to protect margins.
Offline Conversion Tracking: Bidding for Revenue, Not Clicks.
Most agencies optimize Google Ads for form fills or button clicks. The result? Google's algorithm finds cheap leads that fill out forms but never buy, inflating your cost of sales.
We implement true Offline Conversion Tracking (OCT). By capturing the unique Google Click Identifier (GCLID) and integrating with your CRM (HubSpot, Salesforce, Zoho), we feed actual closed deal values back to Google's bidding algorithm—teaching it to hunt for revenue, not vanity clicks.
Algorithm bids aggressively on prospects matching past closed deals.
Discounts search profiles that frequently bounce or reject sales calls.
Single-Theme Ad Groups (STAGs) & 9+ Quality Score Mastery.
Google rewards relevance with massive discounts. A keyword with a 9/10 Quality Score pays up to 35% less per click than an average ad, while ads with low scores pay up to 400% penalties.
We structure campaigns using tightly themed ad groups with 1:1 message match. When a user searches for an exact solution, our ad headline echoes their query word-for-word, and our dedicated landing page fulfills the promise instantly.
Everything Your Google Ads Campaigns Need.
From commercial intent keyword architecture and PMax asset design to negative keyword fortification and offline CRM attribution.
Google Search Campaigns
Single-Theme Ad Group (STAG) structures with exact and phrase match commercial queries that deliver verified 8-10 Quality Scores.
Performance Max (PMax) Precision
Controlled multi-surface campaigns with custom asset groups, URL expansion exclusions, and negative brand exclusions that protect margins.
Shopping & Merchant Feed
Optimized product titles, custom attribute labels, high-resolution product photography, and competitive price benchmarking on Google Shopping.
Negative Keyword Fortress
Continuous search-query scrubbing to eliminate budget waste on informational, career, competitor support, and irrelevant clicks.
Offline Conversion Tracking
GCLID capture synced directly with your CRM (HubSpot, Zoho, Salesforce) to teach Smart Bidding to hunt for closed revenue rather than form fills.
Landing Page CRO & Speed
Sub-second mobile landing page speed engineering and copy alignment ensuring your high-cost clicks convert into paying customers.
Our 6-Step Google Ads Optimization Framework.
A transparent, phased execution roadmap that eliminates budget waste, improves Quality Scores, and scales profit systematically.
Deep Account & Waste Audit
We analyze your past 90 days of search query reports, conversion tracking accuracy, negative keyword gaps, and Quality Scores to find immediate quick wins.
High-Intent Keyword Architecture
We group keywords into tightly themed ad groups (STAGs) focusing on commercial and transactional queries while building out your negative keyword shield.
Ad Copy & Extension Engineering
We write high-CTR Responsive Search Ads with strategic headline pinning, structured snippets, callouts, sitelinks, and image extensions.
Tracking & GCLID CRM Setup
We configure Google Enhanced Conversions, call tracking, and server GCLID passing into your CRM for offline revenue attribution.
Smart Bidding Calibration
We transition campaigns smoothly from Maximize Conversions to Target CPA and Target ROAS once conversion thresholds are satisfied.
Budget Scaling & Market Defense
We scale budgets horizontally across top-performing search queries and PMax while defending your brand terms against competitor poaching.
Apex Diagnostics: 6.2x Search ROAS & -42% Cost Per Lead
How diagnostic and pathology chain Apex Diagnostics overhauled an unstructured Google Ads account, eliminating over 40% in wasted search spend and scaling monthly patient inquiries by +210% while reducing Cost Per Acquisition from ₹850 to ₹490.
"Aetherank showed us that nearly half of our ad budget was being wasted on people looking for jobs or free symptoms advice. Once they deployed their negative keyword fortress and rebuilt our search groups, our qualified patient calls doubled in 4 weeks."
Google Search vs Performance Max vs Google Shopping
Selecting the right campaign format for your product margins and buyer intent.
| Evaluation Factor | Google Search (STAGs)Highest Intent | Performance Max (PMax) | Standard Shopping |
|---|---|---|---|
| Buyer Intent Level | Highest: Active problem-solving & transactional | Mixed: Blends search, display, discovery & YouTube | High: Visual product comparison & direct purchase |
| Control & Transparency | 100% control over keywords, bids & negatives | Algorithmic black-box; requires strict asset rules | High control over product bid tiers & negatives |
| Primary Objective | High-value lead gen & specific e-commerce products | Scale-up omnichannel reach across all Google surfaces | E-commerce catalog sales with price sensitivity |
| Quality Score Influence | Critical: Dictates CPC discounts up to 35% | Asset score ratings (Low, Good, Best) | Driven by Merchant Center data feed quality |
| Best Suited For | B2B services, healthcare, SaaS & high-ticket sales | Scaling e-commerce brands with rich video & creatives | D2C retailers with extensive multi-SKU catalogs |
Highest purchase intent. Active commercial searchers.
100% granular control over exact keyword match, bids, and negative terms.
B2B, local lead generation, healthcare, SaaS, and high-ticket service sales.
Everything You Need to Know About
Google Ads & PPC Management
Direct answers on budgets, negative keywords, Quality Score discounts, and offline CRM tracking.
Book a Free Strategy Call
Talk to our team before getting started. No pressure, just clarity.
Request ProposalThere's no hard minimum, but we generally recommend a starting budget of ₹30,000–₹50,000 per month to gather enough data for meaningful optimisation. We manage campaigns at all budget levels and make sure every rupee is working as hard as possible from day one.
We charge a flat monthly management fee based on the scope of work and the number of campaigns managed — not a percentage of your ad spend. This means our incentives align with your results, not with inflating your budget.
Unlike SEO, PPC can drive traffic almost immediately after launch. Most clients see their first conversions within the first week. However, the first 30–60 days are a learning and optimisation phase — performance typically improves significantly from month 2 onwards as we refine audiences, bids, and ad copy.
Yes. We manage full-funnel paid media including Google Search, Google Display, YouTube, Meta (Facebook & Instagram), and LinkedIn. We recommend the right platform mix based on your audience, product, and goals — not based on where it's easiest for us to run ads.
We implement robust negative keyword lists from day one, use tightly themed ad groups, enable ad scheduling to run only during peak hours, set up audience exclusions, and run regular search-term audits to catch and eliminate wasteful spend every week.
You get weekly performance snapshots and a full monthly report covering impressions, clicks, CTR, CPC, conversions, ROAS, Quality Scores, and a breakdown of spend by campaign. We also flag anomalies proactively so there are never unpleasant surprises.
Ready to Stop Wasting Click Spend and Scale High-Intent Revenue?
Send us your website URL or current Google Ads account ID. Our Google Certified media buyers will run a deep audit of your negative keywords, Quality Scores, and search term waste within 24 hours.
